The Overseas Human Resources and Industry Development Association (HIDA) has changed its name to the Association for Overseas Technical Cooperation and Sustainable Partnerships (AOTS) starting 1 July 2017 as part of its new branding.
According to AOTS President, Mr Shinya Kuwayama, “It is encouraging to see that the global network of HIDA-AOTS has once again gained a favorable reputation not only in Japan but also abroad. The abbreviation “AOTS” has international name recognition, which has been built and maintained for half a century, dating back to the days of its establishment.”
“We have decided to change our English name to one that projects an easy to understand image of ourselves, while reflecting our past and future and helping us to leverage the fame of “AOTS”, he adds.
The President also says that AOTS will promote various initiatives by maintaining and developing their global network, the value of which is second to none; and remain engaged in their mission of “Global Human Connectivity,” a phrase embodying the promotion of the unification of the world.
The Director General of the African Regional Intellectual Property Organization (ARIPO) welcomed the change of name saying the rebranding will go a long way in repositioning AOTS in meeting its noble objectives.
ARIPO also recently rebranded which reenergized the Organization and better projected its image for its partners and general public.
AOTS will continue using its English name abbreviation “HIDA” for some time while the Japanese name of AOTS remains the same as before.